The international Media Project:
“Pull of the Earth”
Society is trying more and more to look in to the future, paying particular attention to finding solutions to unresolved problems, amongst which the “food problem” continues to hold a top position.
“The food problem” appeared simultaneously with the appearance of man and as it developed it changed its characteristics and scope, and in the second half of the 20th century turned in to a global issue. In broad terms to include the problem of food production, distribution, exchange and consumption of food in the world and in individual countries. In a narrow sense, refers to the problem of food supply of goods of the population, its groups, social classes.
According to the Food and Agriculture Organization of the United Nations (FAO) and the World Health Organization (WHO), the approximate norm of food intake for one person is 2400-2500 kcal per day. (Excluding people who keep to specific and prescribed diet plans). Some scientists believe that 2700- 2800 kcal are necessary for normal functioning of the "average» human.
When food intake lowers to 1000 kcal a day, malnutrition, which causes physical degradation, occurs. Prolonged malnutrition results in starvation – a diseasethat is affecting 1.5 billion people worldwide.
Today, only 40%of the planet’s population is receiving proper nutrition.
Every person on the planet, each country is faced with the “food problem” on a daily basis, and its solution depends on the collective efforts of all countries
The food problem is global in nature also due to the fact that agricultural production is tied in on a considerable scale with international division of labor.
In the age of globalization, a significant factor in solving the food problem is allocated in the expansion of exchange of information on scientific advancement in the agricultural production area between countries.
Today, information has become one of the main productive forces. The development and growth of any industry relies on the volume and speed of its production, quality of processing and distribution and the creation of information infrastructures and networks.
Information itself has become a valuable “good” but at the same time, "perishable". Therefore, it needs constant “refreshment”. One of the most popular sources of "refreshment" for the majority of the rural population is television (87.4%), which aside from movies, is one of the most popular forms of entertainment in the provinces of even the most advanced countries in the world.
In autumn 2012 the Arts Science Achievement Foundation supported the initiative of the largest US agricultural media holding Rural Media Group in the organization of gratoustios news exchange between by them RFDTV and Russian Public Television on agricultural subjects.
This initiative further served as the basis for creating our Foundation’s permanent International Information television project “Pull of the Earth”.
The essence of “Pull of the Earth” – is providing news segments and stories about the state and prospects of the world's agro industrial complex to foreign broadcasters, interested in the mutual exchange of gratuitous content.
Gratuitous exchange of news is intended to become a media resource, accumulating and providing its customers with advanced business information on the latest instruments of production created for agriculture; improve the methods of cultivation and preservation of its longevity, as well as technological developments in the field of processing and storage of food.
The ASAF Foundation has established a grant for the professional production of weekly news stories (10-15 minutes long) about the development and achievements of the global agro industrial complex.
The format – each news story is to be 75 to 90 seconds each, or in form of a "mini-movie" devoted to relevant topics, no longer than 13 minutes.
Grant applications should be sent to: asafound@gmail.com in the subject "agronews".